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Unlocking the best of The Cosmopolitan
The loyalty program at The Cosmopolitan needed a richer story. When developing a personalized email campaign for The Cosmopolitan we realized the story fell short when it came to promoting their Identity rewards program. We wanted to keep the adrenaline going and make the experience one that guests were excited to join. Introducing a task based navigation structure made it frictionless for visitors to find what they want, fast.